Shake Shack to open at Cambridge circus
It has taken a prime 4,500 square feet site at the circus.
Located at the junction of Shaftesbury Avenue and Charing Cross Road in the heart of London’s West End, The Cambridge Circus restaurant is a minutes’ walk from Tottenham Court Road station, which is set to become the busiest transport hub in the West End when the Elizabeth Line commences in late 2018.
Cambridge Circus is a catalyst linking Seven Dials, Chinatown, Theatreland, Soho and Shaftesbury’s recently-completed Central Cross scheme. The new arrival is another example of restaurateurs and retailers clamouring for sites on the streets to be major beneficiaries of the opening of the Elizabeth Line in around 500 days from now.
Julia Wilkinson, group restaurant and strategy executive at Shaftesbury, said, “Shake Shack’s game-changing re-interpretation of a fast food classic already has a strong and loyal following in the UK, and we are pleased to welcome their flagship London restaurant to Cambridge Circus, an iconic location in the heart of the West End.”
All sites have unique designs, giving each restaurant a handcrafted look that is locally focused and reflective of the immediate community.
The New York-based fast casual restaurant group now has restaurants in 12 countries and has been described as re-defining the fast-food experience, with an emphasis on community support, sustainability and an innovative approach to restaurant design.
