Dunkin’ Brands CEO Nigel Travis will soon oversee the international team, in addition to a $100 million refresh of the brand.
“Under Bill’s leadership, our international operations are firmly on a course of improving franchisee profitability by increasing ice cream sales for Baskin-Robbins and driving a coffee-forward strategy for Dunkin’,” the company said in a statement.
Dunkin’ Brands said the decision to leave was Mitchell’s. He has agreed to stay with the company until mid-March.
Mitchell joined Dunkin’ Brands in October 2010 as vice president of Baskin-Robbins U.S. The company credited him with overseeing the turnaround of Baskin-Robbins’ domestic performance before moving to his current role. Mitchell has been focusing on international operations for Dunkin’ Donuts and Baskin-Robbins for the past two years.
Travis will soon oversee the international team, in addition to a $100 million refresh of the Dunkin’ Donuts brand.
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