Former McDonald’s director leads talks in debunking digital CX myths

Mayank Patel is joining other QSR leaders at the QSR Media UK Dynamic Yield Conference & Awards 2024.

The rise of digitalisation brought consumer expectations to a new level. This means they cannot accept anything less than tailored experiences regardless of the brands they engage in. But what does this mean for the quick-service restaurant industry?

Join former McDonald’s leader Mayank Patel, VP QSR Strategy at Dynamic Yield by Mastercard as he leads a speaking session titled Fact from Fiction - 3 Myths Standing in the Way of You and More Personalised Digital Customer Experiences at the upcoming QSR Media UK Dynamic Yield Conference & Awards 2024.

Patel will discuss to real success stories that demonstrate the journey to effective personalisation in the QSR industry and what QSR brands can do to cater to consumers looking for more personalisation in their interactions with brands.

The QSR Media UK Dynamic Yield Conference & Awards 2024 is a gathering of the top industry leaders in the QSR industry.

The event is on 21 May at the De Vere Grand Connaught Rooms in London, UK.

Learn more about the event by clicking this link.

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