ETM Group appoints new marketing director
The bar, restaurant and pub company appointed Sam Bourke as its new Marketing Director.
Bourke will assume the role with the group on 19th December and will be responsible for driving concept innovation to support ETM’s accelerated expansion plans. The role will see her create and implement a marketing strategy that drives awareness, secures market position and increases sales across the 12-strong group. Sam will also ensure there is an engaging customer experience through innovative marketing strategies, campaigns and loyalty programmes.
ETM Group Founder Tom Martin said: “Sam will be instrumental in driving the business forward across a number of functions including marketing, digital and new business development. Her strong background in retail, loyalty and hospitality brings additional skills to the management team. Our ethos is to always put the customer first and Sam’s experience in consumer engagement will be invaluable in reinforcing this and developing it further.”
Sam Bourke said: “I’m thrilled to be working with ETM as it enters its next phase of growth. The group is highly respected in the hospitality sector and has a great culture and reputation for forward-thinking. I look forward to helping ETM innovate further and being part of its continued success”.
Bourke joins ETM Group from The Restaurant Group where, as Marketing Director, she spent two years gaining experience with digital innovation, data strategy and CRM.
