
Taco Bell overtakes Burger King as the fourth largest US chain
McDonald’s, Starbucks, and Subway Restaurants held on to the top three spots.
The Mexican-themed chain eclipsed its burger rival in U.S. sales last year, becoming the fourth-largest domestic restaurant brand, according to a preliminary report by research firm Technomic. Taco Bell’s systemwide sales jumped 5% in the US to about $9.8b in 2017.