, UK

Greggs renames its pasties as bakes

The products will remain the same in taste, appearance, and nutritional value.

Malcolm Copland, commercial director at Greggs said, “With over 1,800 shops and different names for similar products such as Pasties, Bakes and Lattices, we have decided to align the names and call them Bakes.

“We’re not changing the recipe – they’ll still taste the same, we’re just calling them Bakes to help keep it simple for our customers.”

Photo credit: Grocery.com

Join QSR Media UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!