MARKETING | Staff Reporter, UK

Greggs renames its pasties as bakes

The products will remain the same in taste, appearance, and nutritional value.

Malcolm Copland, commercial director at Greggs said, “With over 1,800 shops and different names for similar products such as Pasties, Bakes and Lattices, we have decided to align the names and call them Bakes.

“We’re not changing the recipe – they’ll still taste the same, we’re just calling them Bakes to help keep it simple for our customers.”

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