W will spearhead the next phase of YO!’s evolution.
In celebration of YO!’s 20th anniversary year, W will reinvigorate the sushi brand through new store launches and product storytelling. W will also support YO!’s regional roll out via traditional PR and local influencer programmes.
The appointment follows the company’s evolution from YO! Sushi to YO! in 2016, with a Japanese inspired identity as it expands into the US, Middle East and further into Europe.
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