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MENU INNOVATIONS | Staff Reporter, UK
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by CHLOE. to introduce exclusive menu items to mark UK arrival

It announced its UK opening date as well as details of exclusive dishes for its London flagship in Covent Garden.

The eatery will take a prime position in London’s theatre and entertainment hub, opening on Russell Street on the 6th of February 2018. The restaurant will seat up to 70 guests, offering the signature by CHLOE. menu as well as ‘Grab and Go’ items and seasonally-changing market specials.

To mark its arrival to the UK, by CHLOE. will introduce a series of exclusive menu items “London by CHLOE.”. Taking inspiration from quintessential British dishes, the restaurant will offer a plant-based, vegan take on Classic Fish N’ Chips, Shepherd’s Pie, Pea N’ Ham Soup as well as Sticky Toffee Pudding.

The Fish N’ Chips will be made up of crispy tofu served with the accompaniments of chips, mushy peas and tartar sauce. Shepherd’s Pie will be comprised of vegan ground seitan, veggies, mashed potato and served with by CHLOE.’s Beet Ketchup. A Pea N’ Ham Soup will also be appearing on the London by CHLOE. menu, as well as a plant-based version of Sticky Toffee Pudding topped with coconut whipped cream.

The UK-exclusive specials will be available alongside by CHLOE.’s signature salads, burgers, fresh pastas, daily-baked sweets (Sweets by CHLOE.), dairy-free ice cream (Chill by CHLOE.) and more; all of which are made in-house daily. Popular dishes include The Guac Burger, Quinoa Taco Salad, Air-Baked French Fries and Mac N’ Cheese amongst others.

by CHLOE.’s founder and creative director Samantha Wasser said, “London is the perfect fit for our first international location, with one of the world’s greatest and growing food scenes. The ethos of by CHLOE. is to make plant based food affordable, approachable and accessible. We are beyond excited to offer our London customers their very own exclusive menu to celebrate our expansion into the UK and look forward to growing our presence from here!”

The London store will mirror the core designs of branches in the US, with the presence of banquettes, tabletops and swinging chairs in stores. However, like each new location, by CHLOE. Covent Garden will have its own unique interior details, such as light fixtures, fabrics, wallpapers and bathrooms.

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