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RESEARCH | Staff Reporter, UK
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Chart of the Week: NPD Group reveals ideal promo deals for different dayparts

Deals will increase in importance as economic factors continue to put pressure on consumers.

In fact, the most recent NPD data shows that deals are already recovering. In the year to December 2017, deal and promotion visits grew by +2.8% while non-deal visits declined by -0.4%.

All You Can Eat Buffet during breakfast has gained the most amount of guests, whilst there is a decline in the use of vouchers and coupons during this time. Also, meal deals have been proven to be most effective during lunch hours versus any other promotions.

Read the whole summary of the study here.

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