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DESIGN | Philippa Charlton, UK
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KFC Opens Its Doors at New Concept Store

Slick new look for the brand.

KFC opened the first of its re-designed stores in Bracknell, Berkshire, on Tuesday.

Featuring exposed ceilings, textured brick-effect walls, butchers block and timber plank kitchen tables, the look marks a dramatic change from their current store aesthetic, with their corporate colour of red only appearing on the odd chair leg, feature lighting and graphics.

There is no doubt that the new look is stylish, though KFC also insist that the renovation is functional, including a back-of-house re-design, featuring a semi open-plan kitchen, and allowing service speeds to be much quicker.

Two further stores, in Exeter and Reading are currently undergoing similar refurbishments, with the new look set to roll out in the chains remaining 870 UK stores from March 2015.

Speaking about the new look, Jade Swaby, Creative Design Manager KFC says "The new design in Bracknell was inspired by families and friends coming together around the kitchen table to share freshly made food. We wanted the design to reflect the fact that... KFC cooks prepare and make fresh food, from scratch, every day... You can feel the openness and warmth from the moment you step through the door".

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KFC Opens Its Doors at New Concept Store

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