McDonald’s revamps McCafe as it expands drink line up
New drinks are now being launched across different markets.
McDonald’s is changing the design of its McCafe sub-brand globally to better reflect its broader beverage offering.
This new drink range includes subcategories like Refreshers, Crafted Sodas, and Energizers.
The goal is to reimagine the McCafe sub-brand to better reflect this modernised portfolio, making it more fun, youthful, playful and colourful.
“Recently, driven by Gen Z, our customers’ drinking habits have been rapidly changing. Today, a drink is much more than just a drink – it has become a moment of self-care, a little treat or even a way for customers to express themselves,” McDonald’s said in a press release.
The new drinks have been released in some markets, including the US, Canada, Germany, and Australia.
