LEON illustrates its 'coffee journey' in new artwork
In collaboration with papercut artist Helen Musselwhite.
The three new artworks will be appearing in adverts across London from 10th October.
LEON said, "Serving coffee is a big responsibility, and not one LEON takes lightly. In fact, LEON thought of every part of its coffee journey; carefully sourcing 100% Arabica, fair trade beans which are combined with UK organic milk. The making of LEON's coffee relies on total efficiency. LEON baristas are trained in an ancient martial art called Wing Tsun which helps to increase spatial awareness and slow down heart rates, making for faster, smoother coffees with less stress or wastage. Used coffee grounds are then collected and converted into renewable energy by Bio Bean."
"LEON is so proud of its coffee making process that they have collaborated with papercut artist Helen Musselwhite to tell you about the coffee journey in three bespoke artworks."
