DESIGN | Staff Reporter, UK

The Tea Terrace introduces first Selfieccino in the UK

The Selfieccino enables customers’ selfies to be printed on the froth of their cappuccinos with edible food colouring.

The Tea Terrace's managing director Ehab Shouly said, “We are proud to be introducing something quite unique to the UK market. It’s the first time people will be able to print their selfie, or any image, on their cappuccino."

Customers simply take a selfie and then send it via a messaging app to the barista at The Tea Terrace who will then prepare a frothy cappuccino as they would normally do. The barista then puts the mug of cappuccino under the high-tech printer which then prints the selfie on to the froth in less than 30 seconds.

“The likeness and accuracy of the image is amazing. And it still looks like what is known among coffee lovers as ‘barista art’, which is when a barista spends time creating a likeness of a customer on the froth manually. The problem with barista art is that by the time it’s done, the cappuccino’s gone cold,” Shouly added.

While The Tea Terrace is well known for its wide variety of teas, the company is keen to offer quality coffees as well. “We use only the best beans to create delicious coffees for our customers. The Selfieccino just takes it one step further,” Shouly said.  “For us, today’s dining experience is no longer just about having great food and drink. It’s all about differentiation and about creating unique experiences that our customers can document on social media. Our research shows that restaurants today have the highest share of photos posted on social media,” he added.

The Tea Terrace plans to expand on its proprietary Selfieccino name. It has registered the domain names and and plans to create a website where customers can post photos of themselves with their selfie coffees. “We expect the Selfieccino to be a big hit on Instagram and Snapchat,” Lailana noted.

The Selfieccino will first be available at The Tea Terrace’s branch in London on the 5th floor of House of Fraser Oxford Street and the product will then be rolled out to the company’s two other branches at House of Fraser on Victoria Street in London and House of Fraser in Guildford, Surrey.

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