The brand is investing in tech stacks and creating new roles to fuel its expansion plans
The brand is investing in tech stacks and creating new roles to fuel its expansion plans
By assortment size, drinks are leading the way.
Chains continue to focus on meal deals and LTOs.
The new Chicken Katsu Pie is a product of this centre of innovation.
Creating tailored experiences through localised menu offerings could be the next big thing.
Campaigns offering percentage discounts constituted 17% of all LTO’s, gaining in popularity last year.
Eric Lefebvre joins this year’s conference to talk about brand expansion strategies.
Deniz shares her thoughts on how brands should innovate in today’s world.
Jollibee's Head of Marketing - UK believes they will invest more in delivery this year.
This type of offers made up almost half of special price promotions in 2023.
Campaigns offering percentage discount are prevalent amongst delivery aggregators.
It has taken a stronger stance in creating more healthier options for consumers.
Tactics such as offering more specials, meal deals, and free delivery have surged.
Competitive pricing is crucial in balancing value with business sustainability.
The slowdown in price growth was more visible for food items vs beverages.
The 54-year-old Canadian fast-food chicken is opening its first restaurant in the UK.
Price increases for food delivery declined from 20% in 2022 to 15% in 2023
Commentary
People want experiences – but not at the cost of food & beverage