QSR brands need to appeal to health-focused consumers

Ísey Skyr Bar managing director shares her insights.

Sigríður Steinunn Jónsdóttir, the managing director of snack bar concept, Ísey Skyr Bar, shared that QSR franchises should innovate to appeal to health-conscious customers.

During a post-pandemic world, the managing director said nutritional value, taste, and speed of service are key to providing a successful QSR experience.

But she said it is common for QSR brands to complete one or two of these elements when serving customers.

“As a result of this, consumers have begun actively seeking outlets that not only offer all three of those factors but exceed the expectations of what might have been delivered by a QSR outlet before the pandemic,” read the statement.

Ísey Skyr Bar is “one such brand that has been built on the foundation of ticking all three boxes, with its super-healthy, protein-rich snack not only being nutritious, but easy to access and great tasting with menu expertly designed by a Michelin starred chef.”

In summary, Sigríður said, “It’s an incredibly exciting time for the QSR industry. Since the pandemic, consumers have become increasingly conscious of their experience with fast food from start to finish.”

“And it’s because of progressive, forward-thinking brands such as Ísey Skyr Bar that the industry is being reinvented for the better. From the sourcing and manufacturing process to the moment a consumer posts a picture on social media, the QSR experience has never been more ahead of the curve, which is thanks to brands listening to and understanding what their customers want and need from fast-food outlets,” she added.