Just Eat expands carbon labelling initiative
The initiative just recently expanded across London.
Just Eats is expanding its carbon labelling trial to London with Just Eat for Business.
Carbon labelling helps customers determine the meal’s carbon footprint and how sustainable it really is. Just Eat’s carbon footprint labels follow a simple traffic light system, with green as the lowest footprint whilst red has the highest carbon footprint.
The calculations for the carbon footprint are done by My Emissions and cover the carbon footprint of a food product from the farm until when the product reaches the store or restaurant.
According to Just Eat, the labels do not currently take into account the delivery of the finished product from restaurant to consumer, as that can differ across its platform depending on transportation method. Farming, transport of individual ingredients, and packaging are all taken into account which covers the majority of the food’s carbon impact whilst relying on as few assumptions as possible.
In the first phase of the trial, several restaurants in Brighton displayed carbon footprint labels on their menus on the Just Eat app, to help raise awareness of the environmental impact of customers' food choices.
According to Just Eat’s website, 12 brands are participating in the London trial.
