Nathan’s Famous taps McKenna Townsend to execute Europe development plan
The chain says Europe will be a vital part of their growth.
American hot dog chain Nathan’s Famous has appointed public relations agency McKenna Townsend to manage and implement its European franchise development marketing strategy.
Working alongside Netherlands-based The Foodservice Expert Group (TFEG), McKenna Townsend will help expand the brand’s presence in Europe, in both franchise development as well as its consumer goods for retail and foodservice distribution channels.
With over 225 restaurants globally, Nathan’s Famous’ menu includes signature hot dogs, crinkle cut fries and burgers to its chicken, New York cheesesteaks and shakes.
The chain’s franchise development strategy includes recruiting master and individual franchise partners, as well as non-traditional brand partners for locations such as petrol stations, motorway service stations, universities and convenience stores.
The brand is also open to partner with ghost kitchens throughout Europe, to carry both the Nathan’s Famous menu and its virtual dining concept Wings of New York.
“The appointment of McKenna Townsend and TFEG as our development partners across Europe allows us to tap into unrivalled franchise development expertise in the region, which will enable us to broaden our reach. We are currently operating in 17 countries across the world and our development ambitions for Europe will be a vital part of our future growth,” said James Walker, senior vice president for restaurants at Nathan’s Famous.
