Pret A Manger to further expand in Middle East
The chain also appointed two more companies in the UK as part of its roster of franchisees.
Pret A Manger is set to further expand in the Middle East, confirming it has a new partnership with One PM Franchising.
One PM Franchising is a subsidiary of One Franchising Holding, a regional food and beverage operator with a presence across eight countries.
The move is part of the sandwich and coffee chain’s plan to double the size of its business within the next five years, and follows an agreement in October with A&W Food Services of Canada to introduce the brand and products to A&W restaurants in Canada.
“We’re pleased to be partnering with Pret A Manger to bring the freshly made food and organic coffee chain to Kuwait, and potentially other regional countries, and help expand its brand to our existing customers and markets in the Middle East,” One PM Franchising chairman Hamad Al-Sayer said in a statement.
“Our new partnership with One PM Franchising will help expand the beloved Pret brand in the Middle East, where we already have three shops. We’re really pleased that Hamad and the One PM team will be joining us on this journey, helping to spread Pret joy to more customers,” Pret CEO Pano Christou added.
Domestically, Dallas Holdings and K&Z Group have also been appointed to be the next Pret A Manger franchisees in the UK. As a result, eight shops will be transferred to the new franchise partners in Spring 2022.
Earlier this year, Pret also expanded with roadside franchisee partnerships with independent forecourt operator MFG, and motorway services operator Moto.
Pret A Manger also announced it will be trialling its first ever loyalty programme called ‘Pret Perks’, with Pret Coffee Subscribers getting early access as part of its beta testing.
Prior to the omicron outbreak, Bloomberg’s Pret Index indicated that the chain’s weekly sales in the U.K. had risen above pre-pandemic levels for the first time earlier this month.
