INTERNATIONAL | Staff Reporter, China

KFC China gets creative with chicken to combat rising poultry prices

The fried chicken giant is selling a piece of the chicken it has never used before.

Yum China, the Yum! Brands spin-off that runs KFC and Pizza Hut restaurants in China, launched a new menu offering to boost sales in an environment of rising poultry prices.

As reported by Business Insider, CEO Joey Wat said that the new offering will use "a part of the chicken that we somehow have not used in the last 30-some years" in the company’s first quarter earnings call. "This is the piece of chicken between the chicken wing and the chicken breast."

Outbreak of African Swine Fever, as well as tightened restrictions on poultry imports due to the US-China trade war has pushed the prices of poultry in the first three months of 2019.

As a result, KFC, which has more than 6,000 restaurants in China, saw commodity inflation of 5% in the first quarter, the company said.

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