Strong demand in Turkey lifts DP Eurasia’s sales

Digital continues to be the main driver of the business, the company said.

DP Eurasia, the master franchisee of the Domino’s Pizza brand in Turkey, Russia, Azerbaijan and Georgia, said the group’s system sales increased 51.8% on the back of very strong demand in Turkey.

In a trading update for the ten months to 31 October 2021, Turkish systems sales increased 62.1% whilst its Russian operations posted a sales growth of 28.2%.

Delivery sales for the group surged by 78.6% whilst sales generated via online ordering increased by 67.8%.

“Digital continues to be the main driver of the business as our channel mix has tilted more towards delivery due to the pandemic, reflecting broader shifts toward online consumerism,” DP Eurasia chief executive Aslan Saranga said in the update. “Covid-19 continues to be a dominant factor in both our markets, however encouragingly the percentage of fully vaccinated citizens continues to rise in Turkey and Russia to 59.2% and 38.4%, respectively.”

The group also reached a milestone of having 800 stores across its network and has opened 27 stores in 2021 to date and “are continuing to build a solid pipeline for 2022.”