Find Out Why wagamama is Hitting the Airwaves
New marketing campaign.
wagamama, the pan-Asian chain has launched a new radio and in-store advertising campaign focussing on their unique brand and range of dishes.
The campaign will feature 30 second radio spots voiced by Huey Morgan from the Fun Lovin' Criminals and will focus on aspects of the brand such as the dishes coming at different times.
These ads will be complemented by in-store print work featuring side-on views of woks and ramen bowls cut-in half to show the key ingredients of their dishes.
Speaking of the move, Simon Cope, Global Brand Director at wagamama said "the campaign represents the freshness and fun qualities of our brand. We hope the advertising and creative execution will encourage people to embrace their adventurous side over the cooler months".
