Greggs partners with marketing technology provider Adestra

It picked Adestra to create engaging emails as part of the brand's First-Person Marketing approach.

Established in 1951, Greggs has reinvented its product range over the years, most recently to appeal to the increasing health-conscious consumer market by introducing a Balanced Choice menu with items 400 calories or less. In order to communicate with their large database of customers and retain their loyalty, Greggs was looking to use email in a more agile, targeted, and personalised way.

Since they joined Adestra, Greggs has worked with the Digital Design team to refresh the look and use of their email templates, adopting a modular design approach. This, coupled with Adestra's innovative and robust Email Editor has enabled them to be more agile in their communications and offer great customer experience regardless of device.