Guess Whose Coming to Dinner? KFC Announces Huge Giveaway to Mark 50 Years in the UK
One entrant will have the chance to win a meal a month for 50 years.
KFC have kicked off celebrations to mark 50 years in the UK. A series of campaigns over the coming months will mark the occasion, starting with "Families", a multi-channel campaign reflecting on how KFC have brought families together around the table to share a meal since they first came to our shores half a century ago.
Additionally, under the hashtag #50YearsofKFC, the chicken chain is inviting customers to share what they would do for the love of their favourite KFC taste, be it Original or Zinger. The best entrants will then be challenged to complete their pledge for the chance to win a sharing meal a month for the next 50 years.
Speaking of the landmark year for the brand, David Timm, Vice President of Marketing at KFC said "We are extremely proud of #50YearsofKFC and Families, which show the balance we're trying to achieve through big, emotional brand campaigns that strike a closer connection with consumers, and celebrating our food, flavour and ingredients".
The campaigns can be seen here:
https://www.youtube.com/watch?v=BI22NT5LhJA
https://www.youtube.com/watch?v=L76OwKNSn7M
https://www.youtube.com/watch?v=6_nkH06pKk0