KFC UK&I appoints new social media agency to bolster social media presence
KFC UK&I held a competitive pitch process for its new partner.
KFC UK & Ireland has announced the appointment of Uncovered as its new social media agency.
After a competitive pitch process, Uncovered has been appointed to shake things up and bring a fresh approach to KFC UK&I’s brand presence on its social platforms – helping drive appeal and in-culture buzz.
As KFC UK&I’s new social agency, they will be working closely with the internal team and will be responsible for driving brand fame. Through both reactive and proactive campaigns, KFC is looking to engage and entertain its audience by staying on top of culture and tapping into emerging trends.
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“We are super excited to join forces with KFC UK&I as their new integrated social agency. Together we will build a capability that will unlock the full power of social to take KFC’s cultural presence to the next level. Our team is raring to go and ready to recruit a whole new generation of KFC lovers across all social platforms,” Chris Cookson, Co-Founder of Uncovered, said.
“We’re thrilled to be partnering with Uncovered – they seriously impressed us with a new content strategy that will supercharge our presence on social. And, having a best-in-class partner who understands the social landscape and where it is headed, will help us produce brilliant creative people who want to watch – all backed with sharp data & insights,” Kate Wall, Marketing Director at KFC UK&I said.
With Uncovered onboard, KFC aims to leverage their expertise to create compelling content, foster deeper connections with its audience, and drive impactful broad-reach campaigns that resonate with consumers across the UK and Ireland.
