What Has Papa John's Become the First Pizza Chain to Do?
Papa John's have become the first pizza chain to offer customers a free-of-charge replacement pizza if they are not satisfied with the quality of their order.
Called 'Papa's Quality Guarantee', it is the group's biggest commitment to date, and was promoted with an advertising slot at the BRIT awards.
Speaking of the announcement Andrew Gallagher, senior marketing director for Papa John's UK said "Papa's Quality Guarantee is about standing behind our belief, our promise that our pizzas are of the highest quality, every time. We are fully aware of our customers' appetite to be informed about the source of their food, and this commitment really raises the bar within the UK pizza market. We are the only company who can offer this kind of commitment as we are the only major chain to use 100% fresh dough".
As part of the initiative, the chain also launched a new mobile ordering app, which customers can also use to take photos of their pizzas to send straight to their store if they are not satisfied with their orders.
