Why Subway is Urging Customers to 'Stay Picky'
The sandwich chain has embraced customers’ picky side in its new ‘Stay Picky’ campaign, allowing them to personalize their orders.
The campaign is an extension of the My Sub, My Way platform, and aims to give customers control over their orders.
Roger Cusa, Head of Marketing for the Subway in UK and Ireland, said, “We want to encourage our customers to embrace their picky side, and take control of their food. This new “Stay Picky” campaign really highlights the key uniqueness that Subway stores offers to our customers.”
“With our fresh ingredients to personalise their Subs, flatbreads and salads, we really are the go-to place to get picky.”
Along with updated in-store branding, the campaign will be supported by cross-channel advertising, including print advertising in key commuter and tabloid titles including Metro.
