NEW CONCEPTS | Staff Reporter, UK

Healthy fast food brand Miami Burger debuts in Reading

Some of their offerings claim to have around 70% less saturated fat than traditional fast food items.

New healthy fast food Miami Burger has launched their first store in the Oracle Centre in Reading.

Miami Burger will be serving the plant-based versions or burgers, double-burgers, cheeseburgers, onion rings, wraps and hot dogs. They also mentioned that they use ingredients such as soya, wheat and beans.

The burger brand hired the chef chef Tom Halford, who specializes in plant-based items. One of them, the classic MB, is said to have 78% less fat than the usual burger, whilst their Miami Hot Dog has 76% less saturated fat. Their french fries are also oven-baked instead of deep-fred which brings a drop of 70% in saturated fat.

“The number of people giving up meat has been growing over the last few years, especially amongst young people, but the high street hasn’t really caught up,” Halford said.

“Miami Burger aims to change this situation. Our food tastes so good that you wouldn’t know it didn’t contain meat so we’re very much a restaurant for everyone; and everyone will also feel the health benefits.”

Miami Burger uses biodegradable and compostable packaging as well, including straws and coffee lids.

(Photo credit: Miami Burger Facebook)

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