Itsu makes European debut with Brussels site

It will have seating for 46 diners along with ‘grab and go’ options.

Itsu has made its European debut after opening a restaurant in Belgium’s Brussels Airport.

The expansion is part of a deal between the Asian-inspired brand and food and beverage operator Autogrill.

Located in Terminal B within the airport in the restaurant area of the Gallery of Light, the Itsu site is the first of its restaurants to be situated in a major international travel hub in mainland Europe. It will have seating for 46 diners along with ‘grab and go’ options.

“We are delighted to export our incredible brand and food to mainland Europe in partnership with Autogrill. The prestigious location within Brussels Airport will introduce the itsu experience to travellers from across the globe,” Itsu founder Julian Metcalfe said.

The move is also part of Itsu’s push of its franchising model that launched earlier this year. Last August, it launched its first franchise site​​ at Berkshire’s Reading Gate Retail Park in partnership with Heart with Smart.

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