,Europe

Itsu makes European debut with Brussels site

It will have seating for 46 diners along with ‘grab and go’ options.

Itsu has made its European debut after opening a restaurant in Belgium’s Brussels Airport.

The expansion is part of a deal between the Asian-inspired brand and food and beverage operator Autogrill.

Located in Terminal B within the airport in the restaurant area of the Gallery of Light, the Itsu site is the first of its restaurants to be situated in a major international travel hub in mainland Europe. It will have seating for 46 diners along with ‘grab and go’ options.

“We are delighted to export our incredible brand and food to mainland Europe in partnership with Autogrill. The prestigious location within Brussels Airport will introduce the itsu experience to travellers from across the globe,” Itsu founder Julian Metcalfe said.

The move is also part of Itsu’s push of its franchising model that launched earlier this year. Last August, it launched its first franchise site​​ at Berkshire’s Reading Gate Retail Park in partnership with Heart with Smart.

Join QSRMedia UK community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The brand previously revealed it will open ten sites this year.
The burger is available until 31 January in Absurd Bird sites.
The company operates 18 restaurants in the UK.
This will be the fifth London site for the Australian chef.
She joined Papa John’s in 2015 as senior director for digital marketing and most recently served as senior vice president for customer experience.
274 million orders were processed in the fourth quarter of last year.
This effectively ends a takeover bid from the Issa brothers' EG Group.
The company will invest over £9.2 million to raise hourly rates amidst sector-wide labour shortages.
Founded in 2017, it already has a presence in ten countries, including the US, UK and Australia.
The move is expected to create 1,000 jobs and 4,000 over the next three years.
Deliveroo, meanwhile, reported a 117% surge in plant-based ordering across the UK since Veganuary 2021.
It also has plans to grow in Edinburgh in the next few years.
Sales in December 2021 ran at approximately 63% of 2019 levels.