Off-premise sales boost DP Eurasia’s FY21 performance
Whilst there has been an increase in daily new COVID-19 cases since December, the company said it is subject to any material operational constraints.
DP Eurasia, the master franchisee of Domino’s in Turkey, Russia, Azerbaijan and Georgia saw system sales grow 51.5% due to “sustained” strong demand in Turkey and improving performance in Russia, with off-premise channels playing a significant role.
The company’s Turkish and Russian businesses saw sales growth of 59.4% and 33.5%, respectively.
Delivery sales reached 80% in 2021 compared to 75% in 2020 whilst sales generated through its online ordering channel grew 66.9%.
There were 38 net store openings in 2021, said to support the strong franchisee appetite in Turkey.
“In 2021, we continued improving the share of digital in our delivery system sales in both Turkey and Russia, as well as at the Group level. Our Turkish and Russian operations have reached 76.5% and 92.9%, respectively, in digital delivery sales as a percentage of total delivery sales, signifying improvements of 6.2 and 3.2 percentage points from 2020, respectively. At the Group level 80% of our delivery system sales originated from digital channels,” DP Eurasia chief executive Aslan Saranga said in a trading update.
Whilst there has been an increase in daily new COVID-19 cases since December, the company said it is subject to any material operational constraints at this point in any of their trading regions.
“We saw increasing inflation in Turkey at the end of 2021, and while this will remain a headwind during 2022, other macro factors, such as GDP growth and foreign trade, remain strong,” Saranga added.
