Pure introduces 50p coffee discount across all stores
This discount can only be availed by customers who bring their reusable cups in store.
The discount was introduced on 6th April 2018, before which fewer than 2% of customers were using reusable cups. In less than two weeks since the launch, this figure has more than doubled to over 5% of customers. By investing in further promotion of the discount, Pure is aiming for at least 10% of customers to use reusable cups by September 2018.
Pure wanted to make their 50p discount as obvious as possible so they display it prominently in-store and outside on their A-boards. They have also placed the discount on the front page of their website and advertised the offer on Facebook and Instagram.
Spencer Craig, one of the founders of Pure, said, “We have offered free still and sparkling water since we started. If you’re passing by any of our shops, you can refill your water bottle at any time without making a purchase. We were ahead of everyone on this initiative by reducing our sales of plastic water bottles. The 50p discount on hot drinks will also cost the business significantly, but it will save so many cups that we are proud to be able to help in this way. We will have many more sustainable initiatives very soon."
