For every Sub made on 3rd November, Subway pledges a 5p donation to a national food charity.
A key component of the campaign is to drive acquisition of the Subcard app by rewarding all customers in the UK who have registered by 30th October with 500 points to redeem against a free Six-inch Sub.
Furthering their corporate social responsibility, for every Sub made in stores nationwide on World Sandwich Day, the Subway brand will make a 5p donation to local food charity FareShare, which has 21 regional centres in the UK focusing on providing nutritious meals to vulnerable people. Donations will also be made for every Six-inch Sub redeemed with the 500 Subcard points on the 2nd and 3rd November.
The promotion will be supported with an integrated campaign encompassing radio, digital out of home, in-store, and social media. The offer will also be promoted with exclusive content as part of the brand’s partnership with YouTube, featuring comedian Arron Crascall.
Subway UK and Ireland marketing director Sacha Clark said, “Following the success of our Customer Appreciation Day earlier in the year, it was a natural move for us to support World Sandwich Day in such a big way, and I’m looking forward to seeing the results. We have such a loyal customer following and I really believe that the brand can help to make a difference for those in need.”
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