Consumer trust and 'joy' in Pret A Manger declines after food allergy tragedies, study says
New research from data analytics firm Newton Insight suggests that people are "less able and willing to celebrate the brand".
Consumer trust in Pret A Manger has reportedly declined, following recent coverage of the brand's most recent responses to deaths of two customers from severe allergic reactions.
Newton Insight, who measured social media sentiment of 40,000 accounts towards Pret a Manger between 1 January and 22 September, prior to the latest headlines, and from 23 September to 9 October, found that mistrust in the brand has grown by 10 percentage points.
(Also read: Pret A Manger vows ‘meaningful change' in labelling following allergy death)
Trust, meanwhile, went down by 10.4 percentage points whilst joy towards the brand dropped by 19 percentage points.
Fear in Pret sandwiches grown by 6 points and anger is up by 5.7 points.
Check out Newton Insight's data below:
