,UK

Social Media Wrap Up: Wagamama starts new cooking series; LEON giving away free lunch to offices; Pho's new autumn lunch menu

Find out what QSRs have been up to on social media this week.

BRAND AND STORE UPDATES

Wagamama teamed up with MOB Kitchen for its “wok from halls” series.

Chop’d, Tortilla and Ole & Steen are just some of the chains that have announced store reopenings.

NEW ON THE MENU

Pho unveiled its new autumn lunch menu.



EL&N launched its expanded menu.

PROMOTIONS

LEON is serving lunch for one office weekly this month.

Slim Chickens offered a 15% discount for orders made through their app.

Photo credit: Wagamama Facebook

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The latest opening is the chain’s 69th store in the UK.
This is a venture helmed by former Roti King executive chef Prince Durairaj.
Its UK operator Lemon Pepper Holdings opened its first restaurant in London and has since expanded to a variety of locations.
The company is also growing its roster of master franchise partners.
The coffee chain is also recruiting 2,000 more workers.
Consumer confidence is building despite COVID continuing to take a toll on trading.
The newly created role sees Miller lead the development and strategy of the brand’s customer proposition, marketing, digital transformation and management.
The company also saw a “significant step up” at their airport shops after travel restrictions for vaccinated passengers were eased.
But sales in London West End restaurants, however, are still below pre-pandemic levels.
The three new sites are located in Marble Arch, King’s Cross and Royal Wharf.
To celebrate the milestone, the chain is selling a limited-edition “hyper realistic” pizza cake.
Plant-based dish innovations and exclusive new menu developments and collaborations will also be unveiled at the store.
In April, the celebrity chef refuted the original breakfast Bacon Bap in a viral video seen on his official TikTok account.