Founded in 1964 in Salford, Dinaclass has grown from a regional business to an insight-led market leading brand. From traditional curry, to gluten free and vegetarian alternatives with sultanas or without – there’s something for all your customers. Thanks to this winning combination, Dinaclass is now one of the top out of home chip shop curry brands in the UK. With a menu solution for every application, The Dinaclass range provides great taste and even tastier profits.

Fried and tested: Chicken Train Breaders from Kerry Foodservice help operators cash in on the growing demand for fried chicken

Fried and tested
Chicken Train Breaders from Kerry Foodservice help operators cash in on the growing demand for fried chicken

Chicken remains one of the strongest performers on menus, and operators looking to drive profit without adding additional strain are increasingly turning to fried chicken. A Public Attitudes Survey 2025 conducted by Eating Better shows that while 22% of consumers are eating less meat than a year ago, fresh chicken consumption is moving in the opposite direction. More than a quarter (26%) of those surveyed said they are eating more chicken than they were 12 months ago.

Menu favourite 

Affordable, versatile and familiar to customers of all ages, chicken continues to earn its place as a menu favourite. With National Poultry Day falling on Thursday 19th March, now is the ideal time for operators to review their chicken offering and look for ways to stand out. For fish and chip shops in particular, fried chicken presents a straightforward opportunity to broaden appeal and increase spend, without the need for specialist equipment or major changes to existing processes.

The basis of great fried chicken is the breader, and Chicken Train Breaders have been developed specifically to deliver consistency, flavour and performance in busy chip shop environments. With decades of experience producing breaders, Chicken Train is a trusted choice for operators who need reliable results every service. 

The Chicken Train range includes three options: the original and ever-popular Southern Fried Chicken, Southern Fried Hot for customers who like a slight kick, and Southern Fried Light and Crispy, which is lighter in colour and texture and offers a crispier bite. All three are supplied in 12.5kg recyclable packs, making them practical for high volume restaurants and takeaways.

Full control
Breading chicken in-house gives operators full control over flavour, crunch and texture, while ensuring a consistent finish every time. A dependable breader that adheres well to the chicken also helps protect oil quality by reducing fallout in the fryer, supporting both food quality and operational efficiency. 

Chicken Train Breaders are flexible enough to support a wide range of menu ideas. Fried chicken can be served simply with classic sides and sauces or used to build higher value options such as loaded fries and sandwiches, wraps or tacos with premium toppings.

Jennifer O'Sullivan, Insights Specialist at Kerry Foodservice, comments: “A convenient meal option for customers dining in, taking away or having it delivered, fried chicken is in high demand and is seeing steady growth in the fast food and casual dining sectors. With Chicken Train Breaders, fish and chips shops have a reliable, consistent product that gives that crunch and flavour customers crave.”

For more information, visit eu.kerryfoodservice.com/pages/chicken-train. To request a sample or get expert advice, operators can also contact the Frying Squad on 0800 138 1938.

Other Articles

Supercharge your Menu

Add even more value to high profit items such as chips, nachos and burgers with Kerrymaid Cheddar Cheese Sauce.

Tap into National Curry Week with Dinaclass

As National Curry Week rolls around (7th-13th October), fish and chip shops can celebrate Britain’s love for curry by highlighting a takeaway classic: chip shop curry sauce. 

Dynamic duo: Pair our Chicken Train marinades and breaders together for the ultimate fried chicken experience

Popularised by major fast food chains like KFC, Slim Chickens, and Wingstop, fried chicken is one of the most frequently ordered out-of-home dishes. These chains have set a high standard, however, and customer expectations are equally elevated. 

Cheesy does it

Whether looking to top a toastie, fill a sandwich or finish a burger, Kerrymaid Slices add taste and texture to a range of fast food favourites.

Unleash the flavour with Chicken Train!

The popularity of chicken is indisputable, with foodservice menu penetration consistently remaining high. Consumers perceive chicken as a staple protein, one that is as familiar as it is craveable. Furthermore, the adaptable nature of chicken, across preparation methods, formats, dayparts, cuisines and flavours, promotes its versatile taste profile on mainstream, as well as trending, products and menu items.

A Curry for Everyone – Making More from Dinaclass

For fish and chip shop operators, the search is always on for the inspiration that will help them to drive footfall within their outlet and increase revenue by making fish and chips relevant all week, every week.

Get Ready For Summer with Angelito & DaVinci Gourmet

Consumer preferences are constantly evolving, and keeping ahead of their wants and needs by adapting your menu accordingly is vital to maintaining success over what looks to be a partiuclarly busy summer ahead. With an ever-expanding array of dessert offerings available, operators can’t simply rely on increasing the number of items on their menu to appeal to the broad range of demand, and it isn’t a cost effective approach in appealling to each consumer need either.