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TECHNOLOGY | Staff Reporter, UK
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PizzaExpress adds augmented reality update to Doughball gaming app

The game allows customers to play a virtual game of football using the brand's Dough Balls.

Timing it with the ongoing World Cup, PizzaExpress launched an Augmented Reality (AR) update for their existing gaming app 'Doughball'.

The app allows customers to play a virtual game of football using the brand's signature Dough Balls whilst dining. Here, the players place a mini football net on the real-life table in front of them and have 60 seconds to score as many goals as possible.

“We are always looking at ways we can improve our customers’ experiences and drive engagement at the table. We know customers are happy to participate with PizzaExpress on their phones when dining with us," Timothy Love, Senior Marketing Manager at PizzaExpress said.

‘Doughball’ is being released as a free update to the PizzaExpress app.

(Photo: screengrab of Doughball courtesy of PizzaExpress)

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