The established Singaporean food and beverage chain will launch at 15A New Row in Covent Garden, London.
The brand will open a 300 square foot ground-floor outlet later this year, offering fast casual dining. Designed by Q&A Interior Designers and DP Architects London, the interior will be inspired by a typical Singaporean kopitiam – an old-style Asian coffee shop - and feature displays of old Singaporean paraphernalia storytelling the heritage of the brand’s food.
Alongside their signature puffs, the brand will offer a selection of Singaporean offerings such as Singapore chicken curry, laksa, and nasi lemak as well as finger food.
Established in 1956, the brand now has 78 Old Chang Kee quick service outlets and six outlets for their sister brand, Curry Times, in Singapore, as well as a presence in Malaysia, Indonesia and Australia. This new London flagship will be their debut European location.
Old Chang Kee UK director Sandra Leong said, “Our curry puffs have a rich heritage as early ‘fusion food’, and we are thrilled to bring them back to Britain along with the very best of our snacks and meals. Last year, we hosted a weekend pop-up in Kentish Town to whet Londoner’s appetites and we sold out in four hours each day. It was such an exciting introduction to one of Europe’s most popular cities, and we knew we had to find the perfect location for a permanent restaurant. Shelley Sandzer firmly delivered on our brief by securing the perfect site, and we can’t wait to launch our London flagship later this year.”
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