The promotion is available nationwide for one week starting September 18.
As part of the continued campaign to remind customers of its breakfast offer, Subway stores have announced a week-long promotion starting on 18th September which will see the Mega Melt Breakfast Sub available for £0.99 until 11am.
The Six-inch Mega Melt Sub features poached egg, pork sausage, Beechwoodsmoked back bacon, and melted cheese. The promotion includes a ‘bounceback’ voucher for a free regular hot drink with a purchase of Six-inch Breakfast Subs. The voucher can be used from the 25th September to the 22nd October.
The initiative will be supported in print with pre-campaign teaser press ads as well as press ads during the campaign, as part of the Subway brand’s ‘Keep Discovering’ platform. This will be further supported with in store point of purchase marketing materials nationwide.
Subway UK and Ireland’s marketing director Sacha Clark said, “The Brek-fest promotion will help ensure our wide breakfast offering of great quality and value options on the go, remains front of mind for our customers. As always, it’s important to the Subway® brand that we continue to show appreciation to our customers, both loyal and new and we look forward to our customers starting the day with a treat on us during the promotion.”
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