Big sister tech to transform the way QSR firms optimise revenue and improve guest experience in the UK

DTiQ which offers next-generation surveillance software and data analysis now brings its ‘Big Sister’ technology to the UK, to transform the way QSR firms manage costs, optimise revenue and drive operational excellence.

DTiQ works with some of the leading QSR brands in the USA and Europe including Burger King, Subway, Starbucks, Domino’s and the Hard Rock Café. They do this by combining video, data and expert services to deliver an unparalleled performance improvement solution to over 45,000 customers in the retail, restaurant, and convenience store industries. Collectively, DTiQ’s customers have realised a reduction in voided transactions of 22%, a reduction in operating costs of 1-2% and an increase in sales across their brands.

Gareth Bakewell, Head of UK Business Development confirms: “Due to cost increases in energy and supplies, QSR firms are under increasing pressure. However, leveraging DTiQ’s intelligent solutions can help operators gain as many operational efficiencies as possible, particularly in tough trading conditions. If you can see it, you can measure it and DTiQ’s software and analysis services provide a cost-effective option, as we link with existing CCTV infrastructure and combine information with POS data and conduct remote audits that drive consistent performance across all store locations.

“Our ‘Big Sister’ technology and comprehensive analysis can then be used to reward and motivate teams, enhance staff training, improve the customer experience, increase the speed of service, order accuracy, and minimise loss through fraud. This can all be achieved smartly and remotely, saving time for managers and franchisees responsible for multi-unit stores.”

“With an ROI focus, after DTiQ was installed in all Company restaurants, Burger King Corporate reported an increase in profits of $700 per restaurant, per month.” 

Bakewell continues: “DTiQ offers an intelligent way to understand and compare everything that's happening across a whole QSR and restaurant brand at any point, providing a great snapshot into the health and profitability of the estate. That said, data needs to be interpreted and acted upon to unlock real ROI. This is where our team’s expertise comes in, as we can advise on how information can be best used to improve staff training, for example, manage costs or mitigate fraud.

“We now look forward to working closely with QSR brands and franchisees in the UK to help them transform the way they manage costs, optimise revenue and drive operational excellence.”