Over 40 companies have signed a pact to reduce plastic pollution over the next seven years.
More than 40 large-scale companies, the government, trade associations and campaigners have come together to form the UK Plastic Pact. Pact participants include leading UK supermarket retailers and manufacturers such as Coca-Cola, Nestlé, Pepsi co and Unilever. Combined, the forty businesses are responsible for over 80% of current plastic packaging on products sold in UK supermarkets.
The pact is led by sustainability charity WRAP and supported by the Ellen MacArthur Foundation. It consists of a series of ambitious targets to be completed by 2025, these include: eliminating unnecessary single-use plastic packaging, 100% of plastic packaging to be reusable, recyclable or compostable, 70% of plastic packaging effectively recycled or composted, and 30% average recycled content across all plastic packaging.
According to IGD's ShopperVista research, 74% of shoppers agree they have become more aware of the environmental impact of plastic packaging over the last 12 months.
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