The boxes warn youth about the dangers of carrying a knife.
More than 321,000 chicken boxes that feature the Home Office’s #knifefree campaign have been distributed to over 210 outlets in England and Wales, the policing minister has announced.
The insides of the boxes are printed with stories of young people who have chosen to pursue positive activities instead of carrying a knife.
The boxes have replaced the standard packaging in both independent and branch-owned chicken shops, including Morley’s, Chicken Cottage and Dixy Chicken. Many of the participating shops will also have screens displaying the #knifefree campaign.
The campaign aims to reduce knife-related crimes by changing the attitudes and behaviours of young people aged between 10 – 21, highlighting positive alternatives to carrying a knife and challenging the perception that knife carrying is widespread and makes you safer.
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