Abokado launches 'Cupcycle' Initiative to help reduce coffee cup waste
With a discount to all Londoners that bring reusable cups.
The brand launched a new ’Cupcycle’ campaign to help its customers curb their coffee cup waste and is challenging all London coffee houses to follow suit.
Now all customers who bring their own reusable cup to any of Abokado’s 28 sites across London will receive 25p off their Climpson & Sons artisan roasted coffee. The offer is being introduced in response to recent data that found fewer than one in 400 high street coffee chain paper cups are being recycled in the UK.
The brand intends to introduce recyclable cups across all 28 outlets within one year and is launching this Cupcycle initiative straight away to make an immediate positive impact on the environment.
Mark Lilley, Founder of Abokado, said: “Abokado’s ‘feel great’ mission is to inspire customers to lead healthier and happier lives and this includes values around sustainability, which is why we had to launch Cupcycle. There are ground-breaking entrepreneurial firms out there working on the engineering and trial of 100% recyclable cups. We are already in talks with one of these about Abokado coming on board as a primary trial partner."
“In the meantime, we hope this 25p off initiative will not only help reduce the number of unrecyclable cups leaving our stores, but encourage London’s great Coffee House community to follow suit. If all outlets operate a similar offer then together we can dramatically address the current situation and make a positive impact on the environment.”
The offer will apply to Abokado’s entire range of coffee, which is provided by Climpson & Sons.
