Döner Shack partners with local charities to promote mental health awareness
The street-food franchise partnered with five local mental health charities in the UK.
Döner Shack has partnered with five local mental health charities across the UK to launch its new well-being campaign to raise awareness and support for mental health.
The initiative comes as the UK marks Mental Health awareness from 15 to 21 May. Döner Shack plans to use the annual initiative as a platform to drive positive change in the community and make it an everyday priority.
To support its campaign, Döner Shack will provide printed postcards with every order, whether sit-in, takeaway or delivery, with information about local mental health charities, along with QR codes that link to their respective websites. QR codes will also link to helpful resources for those who might be struggling with mental health issues, as well as links for customers who would like to donate and support the work of the charities.
The idea for the postcards was inspired by a recent collaboration between Döner Shack and Mental Health Advocate and digital content creator, Max Selwood. Max has amassed a large online following for his video series where he approaches strangers and gives them handwritten notes with positive messages.
Döner Shack has partnered with a different mental health charity in each of the restaurant locations, including Shout in London, MindtheMen in Glasgow, Life Links in Leicester and Mind in Leeds and Manchester.
According to Döner Shack, co-founder and Managing Director Sanjeev Sanghera mental health awareness is a subject close to his heart.
“When I was younger and starting out, I really struggled with the direction of what I wanted to do. I was battling with my mental health, battling with depression, but my mentality was always to keep going and keep working. When I was younger there wasn’t enough support out there, but I always kept a strong belief in myself that no matter what I apply myself to, I will make it,” Sanghera said.
“By joining forces with these local charities, we hope to continue the vital work of fighting for good mental health and help make a difference. The postcards are just one way in which Döner Shack is looking to support the cause, and we are committed to continuing our efforts to promote mental well-being in the future.”