Starbucks Red Cup Cheer campaign offers £150,000 to charities

Social media savvy charities can compete to raise awareness for their cause and receive funding from Starbucks this Christmas with #RedCupCheer, which launched 3 November.

The Starbucks Christmas initiative is in partnership with social network neighbourly.com. Charities registered to take part by 15 November enter into a competition to create the most social media ‘noise’ through supporter awareness and engagement on Twitter and neighbourly.com, using the hashtag #RedCupCheer.

Activity is measured by neighbourly.com. The charities with the most social media support on 6 December will receive a Red Cup Grant of £1,000 while runners up are rewarded with £500 funding.

This year's campaign marks the second time Starbucks and Neighbourly have partnered on a Christmas community initiative following the success of last year’s activity which supported over 70 charities in 2014.

Nick Davies, Founder of neighbourly said: "Red Cup Cheer is a fantastic way for Starbucks to connect with projects close to the hearts of customers and colleagues in their local communities. neighbourly.com provides a space for projects to tell their story and share among friends and neighbours so that Starbucks can focus support where it's needed most. Good luck to all those participating."

Simon Redfern, communications director at Starbucks in Europe, the Middle East and Africa, said: “At Starbucks, we’re proud to support local causes and #RedCupCheer gives us the opportunity to raise awareness and celebrate the work of fantastic small charities at what is a difficult time for many.”

Charities are encouraged to nominate themselves by following the steps below:

· Navigate to starbucks.co.uk/neighbourly
· Click to join neighbourly as a ‘champion’ i.e. Project leader, support or charity
· Once registered and signed-in, click on the top right icon to ‘create a project’
· Use the referral code ‘redcupcheer’ to take part (limited to 200 places, only one entry per charity)
· Ensure all fields are completed including charity number

Follow the link for more news on

Also Read

Subway UK launches Fresh Moves campaign to promote becoming active

Papa Johns partners with NishkamSWAT to deliver food in need in Reading

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit