Meaningful Vision

Meaningful Vision is a platform that tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.

Fast food menus focus on main meals and LTOs in response to shift in consumer demand

Main meals and combos are becoming increasingly important, followed by coffee.

How restaurant promotions are changing in foodservice

Amongst the UK's top 100 foodservice chains, about 70% of promotions revolve around price offers.

Chart of the Week: Pizza delivery disparity

Pizzerias exhibit the most uneven regional distribution.

Why are there fewer fast-food outlets per capita in the UK’s top cities?

Major cities Manchester and Birmingham do not even make it into the top 20.

Chart of the Week: Prices increased faster for cheaper menu items

Budget-conscious offerings saw a substantial 21% increase in their prices.

Chart of the Week: Food price surge shows disparity across categories

Drink price surge was more restrained than food cost escalation.

Chart of the Week: June sees accelerated price growth in fast food

Despite the ONS reporting a slowdown in inflation fast-food prices continues to surge.

Delivery outpaces fast food price inflation

Inflation amongst delivery aggregators grew 6% higher than in restaurants.

Chart of the Week: The Power of limited time promotions

LTOs represent around 14% of QSR chains' menu offerings.

Chart of the Week: Combo meals lead QSRs top promotional trends

Price reductions make up 70% of all promotions this year.