Meaningful Vision
Meaningful Vision is a platform that tracks restaurants providing detailed and timely insights into a menu, location, pricing, footfall traffic, and all the ingredients of marketing mix strategies.
Combo meals surge as top fast-food offer
Combo meals surge as top fast-food offer
This type of offers made up almost half of special price promotions in 2023.
Special price offers, free delivery tops list of preferred strategy for price promotions in 2023
Campaigns offering percentage discount are prevalent amongst delivery aggregators.
Fast food promotion tactics defend against rising costs
Tactics such as offering more specials, meal deals, and free delivery have surged.
Rate of food price increases slows more rapidly for main meals
The slowdown in price growth was more visible for food items vs beverages.
Price increases for dine-in and takeaway decline at different rates
Price increases for food delivery declined from 20% in 2022 to 15% in 2023
EXCLUSIVE: Slowing food price inflation not enough to prevent footfall reduction
Since June, foodservice price inflation has consistently decreased.
Exclusive: Latest data reveals food service inflation slows by 6% in H2
Since June 2023 foodservice price inflation has consistently decreased.
Christmas menu price hikes kept in check for a festive but affordable season
Research reveals how important Christmas menus are.
Bakeries and coffee shops thrive as employees return to the office
Foot traffic in the UK's fast-food business rose by 1%.
Morning and daytime consumer footfall traffic drive market growth
New consumer habits are driving this part of the day.
Continued growth of office attendance in city centres benefits fast-food trade
Consumer traffic across the top 100 chains dipped to -1.7% in Q3.
Consumer footfall traffic in foodservice slows down to -1.7% in Q3
Where are the remaining growth opportunities?
Which LTO category has the highest proportion in fast-food menus?
QSRs are putting more thought into LTOs as a way to enhance value and attract customers.
Fast food menu structure: The averages and extremes of item counts
Most fast-food restaurants refresh at least 50% of their menu items annually.
Chart of the Week: Main dishes’ share of the menu surges to almost 50%
Combo meals are on the rise in the UK QSR industry.
Fast food menus focus on main meals and LTOs in response to shift in consumer demand
Main meals and combos are becoming increasingly important, followed by coffee.
How restaurant promotions are changing in foodservice
Amongst the UK's top 100 foodservice chains, about 70% of promotions revolve around price offers.
