DESIGN | Staff Reporter, UK

Starbucks launches new red festive cup

It is also celebrating the work of 210 local charities around the country as part of its Cheer for Good initiative.

To launch Cheer for Good, Starbucks stores around the country are hosting the charities taking part from their local area to fundraise alongside Starbucks teams and customers, to raise awareness and money for their cause. This Christmas, £150,000 will be granted to these local causes that sit at the heart of the communities that Starbucks serves, with Cheer for Good inviting supporters to ‘cheer’ on social media for top grants of £2,000. 

On the 29th of November, Starbucks stores in the UK and around the world served hot drinks in a new red festive cup. The new red cup design features a white heart framed by two hands coming together.

Starbucks Europe, Middle East and Africa vice president communications Simon Redfern said, “This Christmas we want to help raise the profile of some of the UK’s small charities who do vital work in their local neighbourhoods. The charities taking part in Cheer for Good this Christmas are close to our hearts and the whole company is about to get its cheer on and raise some serious noise for these great causes.”

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