DESIGN | Staff Reporter, UK

Starbucks unveils first color-in holiday cup

The season’s “cup sleeve” for hot beverages is red with an invitation to “Give Good".

Starting November 1, Starbucks stores in the United States and Canada will serve beverages in the new holiday cups, including returning favorites such as Chestnut Praline Latte, Caramel Brulée Latte and Peppermint Mocha.

The Starbucks' cup design starts with a pair of hands holding red cups of coffee, connected with swirling ribbons with holiday scenes and colours of red and green.

“This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations,” said Leanne Fremar, executive creative director for Starbucks. “We love the idea of everyone making this year’s cup their own.”

Jordan Kay from Starbucks Creative Studio was the illustrator for this year’s holiday cup design.

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