Breakfast Proves to Be The Most Important Meal of the Day for Greggs

The bakery retailer announced a 5.9% like-for-like sales growth over the 16 weeks to April 25.

“Customers are clearly enjoying our improved range of freshly-made sandwiches, including Balanced Choice products offering healthier options with fewer than 400 calories,” the company said in its financial report.

“Breakfast has continued to be an important driver of growth and we have added new options to our range. Our £2 breakfast meal deal now includes free range omelette sandwich combinations, as well as new porridge flavours and a 'fruit and oatie' cookie.”

“We have also introduced a breakfast baguette which features in a £3 meal deal,” the company said.

Greggs has also opened 24 new shops, along with 69 shop refurbishments, with 200 to 220 shops planned to be refit this year.

“The strong start to 2015 has been supported by rising consumer disposable incomes and low input cost inflation. We expect market conditions to remain favourable and support a good first half performance, ahead of our previous expectations,” the company said.

“In the second half of the year we will come up against stronger sales comparables and a less certain cost outlook. However we expect to deliver good growth for the year as a whole and further progress against our strategic plan.”