Smashburger partners with the MSG Group, marking its initial entry into the United Kingdom.
The company said that it also expects more than 35 stores to open over the next several years.
“The United Kingdom is hungry for better burgers and presents a significant opportunity for us to meet the global demand in the category,” said Scott Crane, CEO of Smashburger.
“We are excited to grow our international presence in the United Kingdom with such a seasoned franchise partner who will help us bring Smashburger to a rapidly growing fast casual market.”
Tim Lowther, MSG Group Managing Director, will lead Smashburger in the UK. He has 30 years experience in the burger and fast casual industry and most recently introduced Shake Shack and Five Guys in the United Kingdom.
Smashburger will be MSG Group’s latest addition to the better burger scene in the United Kingdom.
“The fast casual dining market has yet to reach its potential in the United Kingdom and there is a huge opportunity for brands such as Smashburger,” Lowther said.
“Due to its focus on quality and taste, we are certain Smashburger will be a success and more importantly satisfy the burger appetite for the next 30 years and beyond.”
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