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FOOD SERVICES | Staff Reporter, UK

The ENTERTAINER secures 1,800 outlets

It also secured 500 operators within five months of UK trading.

The app-based business is on track to reach its projected forecast of 1,000 operators across 4,000 outlets by January 2018. According to the company's release, current multi-site operators reaping the benefit of its commitment to increase footfall by as much as 25%, include Banana Tree, Busaba Eathai, Snog Frozen Yogurt and Casual Dining Group owned, Belgo.

Mike Rich, global marketing director, said, “We’re delighted to welcome our new partners onto the ENTERTAINER platform. With the industry facing mounting pressures and uncertainties from all directions, by way of Brexit, increased rent, rates and operating costs, together with labour shortages, I believe there has never been a better time for operators to be driving loyalty. The most difficult part of retaining loyal customers is acquiring them in the first place. Through offers and incentives, operators can drive footfall, leaving their front and back-of-house teams free to do what they do best – delivering a fantastic experience that leaves customers wanting more.

“Data is king. However, it’s all about the ability to analyse it. It’s about understanding how consumers think, what they do and when they do it. It’s about what they like, when to speak to them and what to say. The more personal, the better! That is the key to higher engagement, which is why we are all about data for the hospitality industry."

Karthik Ramakrishnan, group operations manager, Banana Tree added, “Our partnership with the ENTERTAINER enables us to drive footfall and loyalty, whilst attracting a whole new customer base. Most importantly, we haven’t cheapened our brand with too many discounts.” 

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